Sunday, September 11, 2011

Etsy and Relevancy

Although I have been absent from the Etsy scene over the past few months while preparing to open my bath and body shop, I have tried to stay current on any changes that the Etsy staff, and its new CEO, have been making. One of the big changes was to searches, making "Relevancy" searches the default search, instead of "most recent", the old default search.

I decided to compile a list of tips from other Etsy members that have helped their items appear higher on relevancy searches. I originally did this for my own benefit, but I decided to post them here was well, in case any Etsy members needed the help as well!

Here's just a few things that I have learned:
  • When titling your item, make sure that the exact phrase of your item is actually in the title. For example, the title "Crochet Cotton Washcloth Set in Pink" is a better title than "Baby Pink, Hand Crochet, Washcloth, Organic Cotton".
  • When titling, the first few words of your title will count towards relevancy more than the words at the end of the title.
  • Use your item tags and categories very carefully!! Try to use all 14 tags for your item, and repeat key words from your title in your tags. Also, many people have had success with making their key word from the title of the item the FIRST tag. So, if my item is "Bath Tea Set with Rosemary, Mint, and Salts", then my first tag should be "Bath Tea".
  • In tags, Etsy is now allowing sellers to use "phrases" in tags. For instance, a seller can now tag an item as "short sleeved tunic" instead of "short sleeved" and "tunic". However, sellers have noticed that they get better search results when all one-word tags are used first, then the remaining tags are filled with phrase tagging. Also, be careful not to stuff tags!! Tagging a rainbow item with "red yellow orange blue green purple" is still against the rules!!
  • One of the first changes that has came to Etsy since their new CEO has arrived is the "Shop Stats" feature. It allows a seller to see where their views are coming from, on which items, and what key words were searched. Use shop stats to your advantage! Use your top key words, and variations of these key words, in your titles!
For more tips, you can check out this admin post, or search through the forums at Etsy!

Happy Hunting!

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